Link Building is one of the most crucial aspects of Off-page Search Engine Optimization. It can be either the most simple or most complex concept, depending upon how you perceive it. Earlier, link building was an easy process. With the help of specific tools, you could automate the process and submit articles to web 2.0 sites to generate backlinks.
But google’s penguin algorithm changed everything. Getting high authority links from relevant websites today is not as simple as you think.
If you are just stepping into link building in 2020, read these facts before proceeding.
1.) All links are not the Same
“The more, the better” formulae don’t go for links. Building links without checking whether they are risky for your backlink profile can lead to spamming and, even worse, a Google penalty.
Instead, aim for fewer relevant links than for thousands of links that provide no value to your website.
Several factors to consider before building a link includes:
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Kind of link ( Do follow, No follow, redirects, etc.)
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Link power and trust factor
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Website spam score
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Linking keywords
A relevant link should align with your industry, country, keywords used & language as a general rule. Besides that, if you feel that it’s a heck of a task, don’t hesitate to take link building services from trusted companies that assure targeted organic traffic and better SERP rankings.
2.) Prioritize Internal Links:
Often, digital marketers start their link building journey by building external links on other sites. In contrast, an effective strategy would be to interlink your relevant content. Your emphasis should be on creating new content while linking back to your old content. It gives relevance and authority to your old content, thereby giving your new content an SEO boost.
Furthermore, by increasing internal links, users would be directed to additional similar content, thereby increasing traffic, session duration & conversions.
3.) Check Domain Authority/Page Rank :
What’s the number one criteria for selecting a website for effective outreach?
The answer is domain authority and niche relevance.
Getting one link from a relevant high DA site is far better than getting 100 links from Low DA sites.
Google algorithm works on internal & external link signals. Even though an internal link might send signals to search engines signifying the relevance, authority of your page, this process would be meaningless without quality external links from High Domain Authority Sites.
To check out the Domain Authority of the site, you may use free tools such as Moz DA analyzer.
4.) Multiple Techniques for Link Building:
Little do digital marketers know that apart from traditional directory & blog submission, there are various advanced methods for link building. These methods, when applied tactically, can help achieve great ROI & increased traffic.
Some of the methods are:
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Infographics
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Dofollow blog comments
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Write pillar content and inform bloggers
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Blogger’s Outreach
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Broken Link Building Strategy
5.) Content is Key:
For ages, digital marketers have emphasized on the importance of Content Marketing. Not only content marketing costs 62% less than traditional marketing, it even generates 3x more leads.
When curating link building strategy, focus on getting links from pages that are relevant to your website. It would prevent your site from a Google penalty and increase your website relevance within your industry.
Conclusion:
Links are Google’s primary ranking factor. After careful keyword research, ensure to follow these facts and curate a link building calendar to increase your SERP ranking & authority with time.
References
https://backlinko.com/hub/seo/internal-links
https://blog.hubspot.com/marketing/google-ranking-algorithm-infographic