The First Movie Poster

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The first movie posters were created in 1890 by French painter and lithographer Jules Cheret for a short film called “Projections Artistiques” and the other a Theater program called “Pantomines Lumineuses”.  Most of the early film posters were signs with block text announcing the title, producer, and director. As the movie industry began to grow,  studios realized the marketing value of creating colourful artwork that depicted scenes from their movies to promote the films and bring in more viewers.