The idea that men think about sex every seven seconds, like the claim that we only use 10 percent of our brains, is often repeated but rarely sourced. The number doesn’t bear up against scrutiny. According to the Kinsey Report (Sexual Behavior in the Human Male), 54 percent of men think about sex every day or several times a day, 43 percent a few times a week or a few times a month, and 4 percent less than once a month. Even though the Kinsey Report relies on men to self-report on how often they think about sex, it’s still eye opening to find that just under half of men aren’t even thinking about sex once a day.
When asked the same question: 19 per cent of women reported thinking about sex every day or several times a day, 67 per cent a few times a month or a few times a week, and 14 per cent less than once a month. Women do think about sex less than men, but the difference is not as great as men think.
(Psychology Today, Daily Mail UK)