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Foreign Branding

Foreign Branding: Ginsu Knives

In 1978, the world was introduced not only to Ginsu brand cutlery, but a new way of television marketing. Ed Valenti and Barry Becher,...

Häagen-Dazs – Nonsense Term – Foreign Branding

Häagen-Dazs ice cream was established by Jewish-Polish immigrants Reuben and Rose Mattus in the Bronx, New York, in 1961. The company opened its first retail store in Brooklyn,...